A unique premise easily understood in a single sentence. A high-concept screenplay often contains a “hook” that puts a twist on a classic situation or even another successful film. A concept that immediately sounds commercial that would attract big names and big box-office. E.g. “A superhero family” (The Incredibles), “A lawyer who can’t lie” (Liar, Liar), “Die Hard on a bus” (Speed), “Emma at an L.A. high school” (Clueless) or “Invasion of the Body Snatchers meets The Breakfast Club” (The Faculty). Very helpful with marketing because any one can quickly understand the idea (and hopefully get a sense of genre, tone, and theme) and will be inspired to read the script. But your concept, logline and pitch must be CLEAR. (See also cross-genre and The Big Idea)

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