Note: This article originally appeared in Script Magazine here.

There’s a debate raging now about whether or not the actors who play the superheroes in hit franchises are worth as much as the brand. Would we accept Chris Pine as Tony Stark or is Robert Downey, Jr. the only actor who can pull off Iron Man? Mark Ruffalo was great as Bruce Banner in The Avengers, but did we pay to see the co-star of You Can Count on Me or did we pay to see THE HULK smash things in all his 3-D CGI glory? Read more